Entry Strategy

Market Demand: Understand the target market's demand for your product or service. This includes assessing market size, growth potential, customer needs, and trends.

Competitive Landscape: Analyze local and global competitors to understand their strengths, weaknesses, and market share.

Regulatory Environment: Evaluate the legal, regulatory, and political factors that could impact your business, including tariffs, taxes, trade barriers, and industry-specific regulations.

Cultural Sensitivity: Consider cultural, social, and linguistic factors that influence customer behavior, preferences, and the ability to market your offering effectively.

Application:

• Measure the demand of your product/ services
• Analyze factors that influence your entry strategic options and risks management.

• Differentiation: Identify what makes your offering stand out in the target market. Whether it’s product quality, customer service, or unique features, your value proposition must be compelling enough to entice customers.
• Customer Pain Points: Address specific problems your target audience faces and explain how your product/service offers a solution.

Application:

• Identify your winning value in your target segment
• Crafting a competitive value offering that matches your target customer’s pain points.

• Direct vs. Indirect Entry: Decide whether to enter the market directly (through a wholly-owned subsidiary, joint venture, or partnership) or indirectly (through distributors, agents, or licensing).
• Risk vs. Control Balance: Choose an entry mode that balances the level of control you want with the risk you are willing to take. A joint venture, for example, offers more local knowledge but less control, while a wholly-owned subsidiary provides more control but involves greater risk and investment.
• Partner Selection: If using local partnerships or joint ventures, carefully select partners who align with your goals and bring value through local expertise or resources.

Application:

• Evaluate various entry modes among available options.
• Select a justified entry mode to seize the opportunities.

• Marketing and Branding: Develop a tailored marketing strategy that resonates with local consumer preferences and maximizes the effectiveness of your messaging, media channels, and promotional activities.
• Sales Strategy: Decide on distribution channels and pricing strategies. Consider local online or in-person sales preferences and ensure competitive pricing while maintaining margins.
• Customer Support: Plan to provide local customer support through in-country staff or local service partners. A responsive and culturally competent customer service experience can differentiate your business in a new market.

Application:

• Assess the market and recommend alternative sales and marketing strategies to seize the opportunities
• Select and recommend local supporting staff per the selected strategy’s requirements.

• Supply Chain and Logistics: Ensure you have a reliable supply chain and distribution network to deliver products or services efficiently.
• Talent and Resources: Decide whether to hire locally or transfer employees from existing markets and ensure the availability of talent with the necessary skills to succeed.
• Technology and Infrastructure: Assess the technology infrastructure needed to support your business, including CRM systems, enterprise resource planning (ERP), and e-commerce platforms if applicable.

Application:

Recommend reliable supply chain networks to support your operation in the new market, along with the required supporting resources, technology, and infrastructures.

• Political and Economic Risk: Account for potential risks, such as political instability, currency fluctuations, or changes in trade policy, that could affect your entry and long-term operations.
• Market Risks: Consider local competition, the pace of market adoption, and economic conditions that could impact the business.
• Contingency Plans: Develop contingency plans to manage unforeseen challenges or market changes, allowing flexibility to adapt your strategy.

Application:

Evaluate potential risks of your entry in the new market and recommend risk management required to manage the challenges.

• Localization: Adapt your products, services, or marketing strategies to align with local preferences, cultural norms, and market conditions (e.g., adjusting packaging, flavors, or messaging).
• Global Consistency: Balance localization with maintaining a consistent global brand identity and core values that resonate across markets.

Application:

Ensure your entry strategies meet local standardization but align with your brand identity and core values.

• Initial Investment: Determine the financial resources required for market entry, including setup costs, marketing expenses, and operational costs.
• Profitability and ROI: Develop financial projections to gauge the expected return on investment (ROI) and break-even point.
• Funding Options: Identify the most suitable funding sources for market entry, whether through internal capital, loans, venture capital, or local investors.

Application:

Conduct an initial financial analysis of your entry strategic plan and, as required, identify the sources of investment needed through our capital investors' networks.