Shopper/Consumer understanding is a must if we want to serve them better to generate maximum business result. This study reveals consumers’ purchasing behavior from all outlets they visit and provide valuable insights into who is buying, key influencers, the amount of shopping basket, priority shopping list, method of payment, etc. Using store intercept method, we can ensure ‘first hand’ information is gathered from the consumer, and further analyzed to best portray the targeted shopper behavior.

We use a combination of research methods to gather data including: Video Recording, Observation, Customer Interviews, and Staff Interviews.