“Aim before you shoot” (Identify the target, take aim, assess the external factors and then take the shot) is the spirit behind this tool. We aim to provide our clients with qualitative and quantitative facts and knowledge surrounding the specified market place they are operating in – so they will be able to focus their marketing efforts in the right channels correctly. Our retail/channel segmentation study uses sophisticated yet applicable statistical approaches, ensuring that it is scientifically robust yet highly relevant for day-to-day application in the real business world.